Artiste Manager and Entertainment Pundit,Nana Poku Ashis has noted that most artistes end up not becoming successful because they fail to learn, become proud and get comfortable when they are able to get a single hit song whereas some regularly make changes to their management teams and do not take steps that would help enhance their brands.
Speaking to showbizpunch.com in an exclusive interview, he advised up and coming artistes to be humble, very dedicated and most importantly associate themselves with the right people who would help them build their brand if indeed they would want to be successful on the music scene.
According to him, the response to an artiste’s works across the globe, online presence and distribution plan, consistency, ability to help nurture new talents as well as collaborations are some of the attributes that can be used to distinguish between a successful artiste and an unsuccessful one.
Based on the attributes, Ashis emphasised that Ghanaian artistes and others plying their careers in Ghana such as Fuse ODG, Sarkodie, Mr. Eazi, Stonebwoy and Shatta Wale can be tagged as being successful.
With respect to success on the music scene, this is what Ashis had to say about Sarkodie and other issues on social media:
”Sarkodie is a true legend of Hiplife. Dude has achieved so much in a short time.His progress is worth emulating; don’t just follow the show, be mindful of the business as well.Obrafour Rap Sofo once said ‘’obidi’’ was a gift to the industry and that he was going to take hiplife to the next level. Wise words of the old man. As we can witness today, the dude has grown.Not only is he big in Ghana but Sarkodie is now a global icon.
To every artiste who dreams of making it big, branding starts from day one.Always have a 5-year plan as an artiste. After the 5th year, evaluate yourself and plans and if you are still not there, strategize or if possible re-brand yourself.
Surround yourself with people who tell you the truth in the face with no hard feelings and accept your flaws with the mind-set of changing for the best. Take your craft seriously. It’s your business. Take your skill very seriously because that is what will pay you and move you to the next level’’.