NIVEA Pulls Its Statement Off Social Media Due To Criticisms

Not long after stating that its billboard ad isn’t meant to promote “visibly fairer skin” nor glorify fair-skinned people, German cosmetics firm,NIVEA has pulled down its statement on the issue from social media.

The ad was subjected to criticism and was bashed by Ghanaians with Fuse ODG and Reggie Rockstone as the front liners.

Its not so clear why the statement was pulled off but no matter what the case may be,it seems the criticisms against the ad may have played a pivotal role in the decision.

Find below the statement by NIVEA: